Source: Roy Morgan Single Source Australia, October 2014 September 2015, n=15,668; October 2015 September 2016, n=14,416; October 2016 September 2017. n=14,910. Base: Australians 14+.
The Reject Shop is again Australias leading discount variety store with a customer satisfaction rating of 85.4% in September virtually unchanged from a year ago in 2016 and down only slightly since September 2015 down 1.2%.
In contrast, The Reject Shops main competitor in the category, Dimmeys, has suffered a sharp fall in customer satisfaction over the last year, down 8.6% to 75.4% and has plenty of work to do to bridge the gap on the market leader.
Roy…
Read the full article at: http://www.roymorgan.com/findings/7396-csa-results-september-2017-discount-variety-stores-201711022321