Too big, too expensive: Six reasons why Topshop flopped
MELBOURNE, AUSTRALIA – JULY 30: People walk past the exterior of the new Top Shop multi-storey retail store at Emporium Melbourne on July 30, 2014 in Melbourne, Australia. (Photo by Scott Barbour/Fairfax Media via Getty Images)
Six years after entering the Australian market with much fanfare, the local arm of the British fast-fashion giant entered voluntary administration on Wednesday. How did it go so wrong?
It grew too fast
Since starting out in Australia in 2011, Topshop expanded its footprint to nine standalone stores and 17 concession outlets in Myer, employing 760 people.
But in a crowded retail market and tough trading conditions, some have argue…
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