Family First senator Bob Day wrote a book about sales in which he emphasised the importance of keeping promises to customers, delivering products on time and avoiding the distractions of a second job.
Families brought to the brink of financial ruin by Senator Day’s failed Home Australia building company have labelled him a “total hypocrite” for practising the opposite of what he preaches in The Sales Doctor.
The little-read 2014 book was billed as a how-to manual to become a great salesman. Senator Day published it after he first entered Parliament, even as his national building empire began to wobble.
He wrote that the salesman-customer relationsh…
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