Venture Far, previously Venture Holidays, has gone into liquidation after 39 years in the industry.
In a statement, the company cited the costs and challenges ofrunning the business as the reason for ceasing operations.
The costs and challenges of being a boutique wholesaler, operating in a highly price driven, low margin industry have proven to be too large to overcome, the statement read.
The company underwent major changes in 2017 including a total rebrand to try and keep afloat, but have said that despite seeing some improvements, it was not enough.
The Australian Federation of Travel Agents (AFTA) has also released a statement to confirm the termination of the companys ATAS accreditation.
The circumstances of existing bookings are y…
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