Vice Media, which once promised annual revenue of $1bn and attracted eight- and nine-digit investments from the likes of Rupert Murdoch and Disney, has declared bankruptcy.
Here, two media analysts share their views on why Vice failed commercially and we plot the major moments in Vice Medias commercial history from the past decade.
Why did Vice go bankrupt?
Joseph Teasdale, head of tech on Enders Analysis media team, told Press Gazette the problem was Vice never figured out a model at all.
Vice had a pitch we know how to engage young people but they never found a way to…
Read the full article at: https://pressgazette.co.uk/media_business/why-did-vice-go-bankrupt/