Wesfarmers has welcomed improving digital performance, with its OnePass membership program growing and losses from its troubled Catch operating shrinking.
Wesfarmers OneDigital operation home to its OnePass digital membership business contributed strongly across the companys retail businesses, according to managing director Rob Scott.
Scott told the company’s half-year results briefing that OnePass had undergone significant enhancements in back half of last year, and that was delivering results.
OnePass members are higher-frequency, higher-value customers compared to non-members, he said.
That was backed by OneDigitals managing director, Nicole Sheffield, who said OnePass members total spend is two-and-a-half times non-members….
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