WHP Global is digging deeper into the denim space.
The brand management firm on Tuesday said it will acquire a majority interest in the G-Star Raw brand. As is customary with brand management firms, the transaction will see WHP grow the label both globally and through new product categories. The transaction follows the successful transition of the denim brand as an online-first company.
Existing shareholders, including founder Jos van Tilburg, will retain a stake in the brand. And G-Stars current leadership team, led by CEO Rob Shilder, will continue to operate the brands marketing and product development operations out of the current Amsterdam headquarters. They also will continue to have oversight over wholesale, retail and e-commerce …
Read the full article at: https://sourcingjournal.com/denim/denim-business/g-star-raw-denim-whp-global-acquisition-jos-van-tilburg-453221/