The gaming market is changing at a rapid pace. With the shift to online and mobile gaming and now the advent of new immersive technologies like augmented and virtual reality operators face intense competition in terms of attracting customers, with ongoing innovation key to their success.
But in such an environment, new issues will arise and new solutions will need to be found. Thanks primarily to the proliferation of internet-connected devices, operators need to be aware of how an abundance of accessibility can cause potential risks for some individuals.
In two areas specifically, Experian believes machine learning can help. Namely, the protection of minors and the identification of problem gamblers.
Protecting the youth
As most parents w…
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