YouTubes partnerships side is undergoing its first corporate restructuring in a decadeone thatll see changes to the creator management and operations teams, and will result in around 100 peoples roles being eliminated.
This reorg is following a strategy laid out by Mary Ellen Coe, who took over as YouTubes chief business officer when Robert Kyncl left in early 2023. Coe previously led Google Customer Solutions, where she oversaw global ads for midmarket and small businesses, and before that spent 12 years with management consulting firm McKinsey & Co.
With the restructure, YouTube will bring its content creator management teams (which, up till now, were spread around the globe and loosely connected, so a partner manager in India may have…
Read the full article at: https://www.tubefilter.com/2024/01/17/youtube-corporate-restructuring/