Why $20 million online rug retailer Miss Amara rescued a party shirt business from liquidation
Online rug retailer Miss Amara has relaunched YP Threads, a brisbane-based party shirt business that went into liquidation in June, after acquiring it for an undisclosed sum. The acquisition is somewhat unexpected, given Miss Amara targets a mostly female audience interested in interior design while YP Threads’ core customer is young men interested in partying.…
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