Sizmeks Bankruptcy Is Changing How The Supply Side Manages DSP Debts – AdExchanger
One of the most pressing concerns from Sizmeks bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. Theres a separate contract between…
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