A luxury fashion brand beloved by Australia’s wealthy and fabulous has gone into liquidation.
The Daily Edited, which specialised in engraving people’s initials onto bags, phone cases and other items, was wound up after a meeting of company members on September 30.
The glamorous brand goes into liquidation just over a year after co-founder Alyce Tran quietly sold off her stake.
Despite liquidation, the company was still posting videos of its products on its Facebook page as of Thursday.
Daily Mail Australia has contacted The Daily Edited for comment.
The Daily Edited, which specialised in engraving people’s initials onto bags, phone cases and other items, has gone into liquidation
The glamorous brand goes into liquidation just over a year after co-founder Alyce Tran quietly sold off her stake
Tran and Tania Liu launched The Daily Edited in 2014 after meeting three years earlier while working at a perth law firm, building it into a $25million fashion powerhouse with stores in sydney and New York, in addition to their online offering.
The former business partners initially started off with a clothing line in 2011 – but after the business failed, they looked into blogging.
Eventually, the pair quit their day…
