Popular dessert brand Sara Lee goes into administration – 1News

Aussie dessert brand Sara Lee, which Kiwis may know for its popular frozen cheesecakes, has gone into voluntary administration.

FTI Consulting was appointed as voluntary administrator on Tuesday.

The firm will seek a restructuring and sale of the Sara Lee business, while still “continuing operations”.

Administrator Vaughan Strawbridge says they hope to continue to brand’s “long history of manufacturing in Australia”.

“We expect a lot of interest in the business and will work with those parties and stakeholders to achieve an outcome soon as possible to secure the ongoing business and provide clarity to its loyal and committed staff and customers,” Strawbridge said.

Around 200 staff are employed at its manufactur…

Read the full article at: https://www.1news.co.nz/2023/10/19/popular-dessert-brand-sara-lee-goes-into-administration/