StartupLand darling Shoes of Prey files for insolvency – iTnews
One of Australias most heavily touted tech startups – custom footwear-maker Shoes of Prey – has filed for insolvency. Helpfully, co-founder Michael Fox has explained why in a Medium post. The TL;DR: even though it had a loyal fan base among well-heeled women who appreciated its shoe customisation service, the company was never profitable and…