Hug-a-Bub finds a new home after Fertile Minds buys the popular baby sling brand

Smart Company 29 July 2016 Popular baby sling brand Hug-a-Bub has found a new home, with Sydney-based baby and maternity company Fertile Mind buying the brand’s assets for an undisclosed sum. Hug-a-Bub Australia entered voluntary administration in June and temporarily ceased trading. However, the brand is now part of the growing portfolio of brands distributed…