With creators like Sarah’s Day and Quade Cooper investing real money, electrolyte brand Hyro has grown into a business where every ambassador has skin in the game.
Taylor Chapman — a creator with 30,000 Instagram followers — was still wearing her hospital wristband, newborn in the capsule, when she got the email: the manufacturer for her and husband Steve’s startup electrolyte brand, Hyro, had just gone into voluntary administration.
The Chapmans had not been planning to get pregnant nor start a brand. They had been planning a long overseas holiday after Steve left nootropic drinks brand Shine+ which he’d cofounded at age 24, with Zambreros’ founder and billionaire Sam Prince, for whom he’d already served time as an “apprentice”.
But when the Chapmans found out Taylor was pregnant, they put the holiday on hold. “I was like, if we’re going to build a family here and stick around, then I might as well build a brand,” Steve Chapman tells Forbes Australia.
The plan was to launch the brand before launching the baby. But…